511191/Greeting Card Publishers
US businesses, employees and payroll, 2017 to 2023
13K
employees, 2023
13K
employees, 2023
In 2023, 106 US Greeting Card Publishers business locations employed 13,005 people and paid $458.8 million in annual payroll, $35,279 per employee on average. Employment was down 1.7% from 2022. Missouri had the most employees.
Updated Oct 9, 2026 · data year 2023
Business locations
106
-6.2% vs 2022
Employees
13,005
-1.7% vs 2022
Annual payroll
$458.8M
+7.4% vs 2022
Average pay
$35,279
+9.3% vs 2022
Over the years
United States, 2017 to 2023
Employees
Paid employees in mid-March
Business locations
Places with paid employees
By state
Employees of Greeting Card Publishers in each state, 2023
Employees by state
States with the most employees
Employees and the share of all the state's jobs
| State | Business locations | Employees | Average pay | Share of state jobs |
|---|---|---|---|---|
| Missouri | 8 | 1,140* | $140,274 | 0.04% |
| New Jersey | 5 | 165* | $80,315 | 0.00% |
| Washington | 6 | 117* | $63,803 | 0.00% |
| New York | 9 | 107 | $58,215 | 0.00% |
| California | 10 | 95 | $90,147 | 0.00% |
| Maine | 3 | 80* | $65,013 | 0.01% |
| Massachusetts | 3 | 63* | $26,667 | 0.00% |
| Michigan | 3 | 57* | $100,860 | 0.00% |
| Florida | 6 | 37* | $70,216 | 0.00% |
| Oregon | 5 | 19 | $34,684 | 0.00% |
| Illinois | 5 | 18* | $79,667 | 0.00% |
| Kansas | 4 | 15* | $105,133 | 0.00% |
| Virginia | 4 | 14* | $56,857 | 0.00% |
| Texas | 3 | 5 | $28,200 | 0.00% |
| Georgia | 4 | 4 | $64,750 | 0.00% |
Top metro areas
Metro and micro areas with the most Greeting Card Publishers employees, 2023
Metro areas with the most employees
| Metro area | Locations | Employees | Average pay |
|---|---|---|---|
| Kansas City, MO-KS | 6 | 1,131* | $141,408 |
| New York-Newark-Jersey City, NY-NJ | 10 | 186* | $82,016 |
| Seattle-Tacoma-Bellevue, WA | 4 | 115* | $64,565 |
| Detroit-Warren-Dearborn, MI | 3 | 57* | $100,860 |
| Chicago-Naperville-Elgin, IL-IN | 5 | 18* | $79,667 |
| St. Louis, MO-IL | 3 | 17 | $57,824 |
| Portland-Vancouver-Hillsboro, OR-WA | 4 | 16* | $37,938 |
| Los Angeles-Long Beach-Anaheim, CA | 6 | 15* | $44,133 |
| San Francisco-Oakland-Fremont, CA | 3 | 13* | $32,231 |
| Atlanta-Sandy Springs-Roswell, GA | 4 | 4 | $64,750 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 3 | 3 | $114,667 |
Business size
US Greeting Card Publishers business locations by number of employees, 2023
Locations by size
| Employees | Locations | Share |
|---|---|---|
| Under 5 | 67 | 64.4% |
| 5 to 9 | 11 | 10.6% |
| 10 to 19 | 9 | 8.7% |
| 20 to 49 | 4 | 3.8% |
| 50 to 99 | 10 | 9.6% |
| 100 to 249 | 3 | 2.9% |
| 250 to 499 | Not published | - |
| 500 to 999 | Not published | - |
| 1,000 or more | Not published | - |
Related industries
The industries this code belongs to
Part of Information 51Publishing Industries (except Internet) 511Newspaper, Periodical, Book, and Directory Publishers 5111Other Publishers 51119
Questions and answers
How many people work in Greeting Card Publishers in the US?
13,005 people worked at 106 US Greeting Card Publishers business locations in 2023, down 1.7% from 2022. That is 0.01% of all US private-sector employees.
What is the average pay in Greeting Card Publishers?
$35,279 a year per employee in 2023, from $458.8 million in annual payroll (up 9.3% from 2022). The average across all US industries was $68,342.
Which state has the most Greeting Card Publishers jobs?
Missouri had the most, with 1,140 employees in 2023, followed by New Jersey (165) and Washington (117).
Which metro areas have the most Greeting Card Publishers jobs?
Kansas City, MO-KS (1,131), New York-Newark-Jersey City, NY-NJ (186), Seattle-Tacoma-Bellevue, WA (115) had the most Greeting Card Publishers employees in 2023.
Are most Greeting Card Publishers businesses small?
83.7% of the 104 Greeting Card Publishers business locations had fewer than 20 employees in 2023, and 0 had 500 or more.
Official US government statistics, published once a year. Business locations are places with paid employees; employees are counted in mid-March; payroll covers the whole year. Covers most private employers, not the self-employed, most government workers or farm workers on farms. * Less accurate: changed by 5% or more to protect privacy. Changes from the year before are shown only when both years use the same edition of the industry codes.