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Betterware de México, S.a.p.i. de C.v. (BWMX) is an essential consumer products company in the combined wellness retailers industry, based in El Arenal, Mexico, with about 4,823 full-time employees.
It reported revenue of 14.10 billion MXN for fiscal year 2024, up 8.4% from fiscal year 2023, and net income of 711.73 million MXN. Its largest business segment, Skin Care Member, brought in 93% of segment revenue in fiscal year 2025; MEXICO was the largest region with 93%. Its market capitalization was $613.03 million as of October 9, 2026.
Figures from company filings and market data; latest fiscal year ended December 31, 2024; market data as of October 9, 2026.
I. V. operates as a direct-to-consumer selling company in the United States and Mexico. It operates through Home Organization Products; and Beauty and Personal Care Products segments.
Betterware de México, S.a.p.i. de C.v. reported 14.10 billion MXN in revenue for fiscal year 2024, up 8.4% from 13.01 billion MXN in fiscal year 2023.
Skin Care Member, with 993.53 million MXN or 93% of segment revenue in fiscal year 2025. Next: Other Member (7%).
MEXICO: 93% of revenue by region in fiscal year 2025, followed by UNITED STATES (7%).
$613.03 million as of October 9, 2026.
Listed companies of a similar size in the same industry (combined wellness retailers) include Ulta Beauty, Inc. (ULTA), Sally Beauty Holdings, Inc. (SBH), National Vision Holdings, Inc. (EYE), FitLife Brands, Inc. (FTLF).