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Playboy, Inc. (PLBY) is a discretionary consumer products company in the additional clothing stores industry, based in Los Angeles, United States, with about 199 full-time employees.
It reported revenue of $116.14 million for fiscal year 2024, down 18.8% from fiscal year 2023, and net income of -$79.40 million. In Q3 2025 (the quarter ended September 30, 2025) revenue was $28.99 million, up 125.4% from a year before. Its largest business segment, Direct-To-Consumer, brought in 59% of segment revenue in fiscal year 2025; United States was the largest region with 33%. Its market capitalization was $117.74 million as of October 9, 2026.
Figures from company filings and market data; latest fiscal year ended December 31, 2024; market data as of October 9, 2026.
Playboy, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. The company operates through two segments: Direct-to-Consumer and Licensing.
Playboy reported $116.14 million in revenue for fiscal year 2024, down 18.8% from $142.95 million in fiscal year 2023. In Q3 2025 revenue was $28.99 million.
Direct-To-Consumer, with $70.85 million or 59% of segment revenue in fiscal year 2025. Next: Licensing (38%) and ALL Other (2%).
United States: 33% of revenue by region in fiscal year 2025, followed by Australia (24%).
$117.74 million as of October 9, 2026.
Listed companies of a similar size in the same industry (additional clothing stores) include Rent the Runway, Inc. (RENT), Duluth Holdings Inc. (DLTH), a.k.a. Brands Holding Corp. (AKA), LightInTheBox Holding Co., Ltd. (LITB).