Ernest Fritz Hollings won with 70.4% of the vote (612,554 votes), ahead of Marshall Mays with 29.6% (257,946 votes).
The margin between the first two candidates was 40.7 percentage points (354,608 votes). The party margin (Republican share minus Democratic share) was a Democratic lead of 40.7 points.
Compared with the previous comparable race in the same area, the party margin moved 52.1 points toward Democrats. The winning party changed.
870,500 votes were counted in this race, for 2 candidates or options.
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