54186/Direct Mail Advertising
US businesses, employees and payroll, 2017 to 2023
30K
employees, 2023
30K
employees, 2023
In 2023, 1,705 US Direct Mail Advertising business locations employed 30,369 people and paid $2.0 billion in annual payroll, $66,070 per employee on average. Employment was down 15.1% from 2022. California had the most employees.
Updated Oct 9, 2026 · data year 2023
Business locations
1,705
-8.7% vs 2022
Employees
30,369
-15.1% vs 2022
Annual payroll
$2.0B
-18.3% vs 2022
Average pay
$66,070
-3.8% vs 2022
Over the years
United States, 2017 to 2023
Employees
Paid employees in mid-March
Business locations
Places with paid employees
By state
Employees of Direct Mail Advertising in each state, 2023
Employees by state
States with the most employees
Employees and the share of all the state's jobs
| State | Business locations | Employees | Average pay | Share of state jobs |
|---|---|---|---|---|
| California | 214 | 2,768 | $63,992 | 0.02% |
| Illinois | 76 | 2,733 | $69,896 | 0.05% |
| Florida | 147 | 2,584 | $74,684 | 0.03% |
| Virginia | 76 | 2,085 | $63,718 | 0.06% |
| Minnesota | 47 | 2,050 | $62,429 | 0.07% |
| New York | 108 | 2,016 | $93,573 | 0.02% |
| Texas | 113 | 1,837 | $56,694 | 0.02% |
| Pennsylvania | 70 | 1,510 | $64,495 | 0.03% |
| Kansas | 22 | 1,070* | $35,017 | 0.09% |
| Connecticut | 34 | 1,066 | $63,336 | 0.07% |
| New Jersey | 59 | 1,047 | $70,405 | 0.03% |
| Missouri | 36 | 787 | $82,066 | 0.03% |
| Maryland | 52 | 780 | $64,073 | 0.03% |
| Michigan | 38 | 760 | $78,093 | 0.02% |
| Ohio | 74 | 701 | $58,461 | 0.01% |
The 15 states with the most employees. Download the CSV for all 46.
Top metro areas
Metro and micro areas with the most Direct Mail Advertising employees, 2023
Metro areas with the most employees
| Metro area | Locations | Employees | Average pay |
|---|---|---|---|
| Chicago-Naperville-Elgin, IL-IN | 66 | 2,595 | $68,078 |
| New York-Newark-Jersey City, NY-NJ | 115 | 2,468 | $91,209 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 37 | 1,841 | $65,742 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 76 | 1,749 | $65,892 |
| Los Angeles-Long Beach-Anaheim, CA | 100 | 1,620 | $64,633 |
| Tampa-St. Petersburg-Clearwater, FL | 30 | 1,564* | $80,456 |
| Dallas-Fort Worth-Arlington, TX | 48 | 860 | $59,834 |
| Topeka, KS | 3 | 848* | $26,712 |
| Pittsburgh, PA | 13 | 834 | $58,598 |
| Hartford-West Hartford-East Hartford, CT | 13 | 779 | $56,104 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 50 | 625 | $69,883 |
| St. Louis, MO-IL | 25 | 573* | $92,360 |
| Portland-Vancouver-Hillsboro, OR-WA | 14 | 462 | $59,238 |
| Atlanta-Sandy Springs-Roswell, GA | 35 | 442 | $78,663 |
| Baltimore-Columbia-Towson, MD | 21 | 430 | $72,879 |
Business size
US Direct Mail Advertising business locations by number of employees, 2023
Locations by size
| Employees | Locations | Share |
|---|---|---|
| Under 5 | 956 | 56.1% |
| 5 to 9 | 269 | 15.8% |
| 10 to 19 | 185 | 10.9% |
| 20 to 49 | 146 | 8.6% |
| 50 to 99 | 89 | 5.2% |
| 100 to 249 | 43 | 2.5% |
| 250 to 499 | 12 | 0.7% |
| 500 to 999 | 5 | 0.3% |
| 1,000 or more | Not published | - |
Related industries
Direct Mail Advertising and the 1 industry directly below it
Part of Professional, Scientific, and Technical Services 54Professional, Scientific, and Technical Services 541Advertising, Public Relations, and Related Services 5418
| Code | Industry | Employees | Average pay |
|---|---|---|---|
| 541860 | Direct Mail Advertising | 30,369 | $66,070 |
Questions and answers
How many people work in Direct Mail Advertising in the US?
30,369 people worked at 1,705 US Direct Mail Advertising business locations in 2023, down 15.1% from 2022. That is 0.02% of all US private-sector employees.
What is the average pay in Direct Mail Advertising?
$66,070 a year per employee in 2023, from $2.0 billion in annual payroll (down 3.8% from 2022). The average across all US industries was $68,342.
Which state has the most Direct Mail Advertising jobs?
California had the most, with 2,768 employees in 2023, followed by Illinois (2,733) and Florida (2,584).
Which metro areas have the most Direct Mail Advertising jobs?
Chicago-Naperville-Elgin, IL-IN (2,595), New York-Newark-Jersey City, NY-NJ (2,468), Minneapolis-St. Paul-Bloomington, MN-WI (1,841) had the most Direct Mail Advertising employees in 2023.
Are most Direct Mail Advertising businesses small?
82.7% of the 1,705 Direct Mail Advertising business locations had fewer than 20 employees in 2023, and 5 had 500 or more.
Official US government statistics, published once a year. Business locations are places with paid employees; employees are counted in mid-March; payroll covers the whole year. Covers most private employers, not the self-employed, most government workers or farm workers on farms. * Less accurate: changed by 5% or more to protect privacy. Changes from the year before are shown only when both years use the same edition of the industry codes.