541613/Marketing Consulting Services
US businesses, employees and payroll, 2017 to 2023
315K
employees, 2023
315K
employees, 2023
In 2023, 52,258 US Marketing Consulting Services business locations employed 315,229 people and paid $26.2 billion in annual payroll, $83,009 per employee on average. Employment was up 11.8% from 2022. California had the most employees.
Updated Oct 9, 2026 · data year 2023
Business locations
52,258
+4.5% vs 2022
Employees
315,229
+11.8% vs 2022
Annual payroll
$26.2B
+13.0% vs 2022
Average pay
$83,009
+1.0% vs 2022
Over the years
United States, 2017 to 2023
Employees
Paid employees in mid-March
Business locations
Places with paid employees
By state
Employees of Marketing Consulting Services in each state, 2023
Employees by state
States with the most employees
Employees and the share of all the state's jobs
| State | Business locations | Employees | Average pay | Share of state jobs |
|---|---|---|---|---|
| California | 9,390 | 42,511 | $96,782 | 0.26% |
| Florida | 6,745 | 27,166 | $57,627 | 0.27% |
| New York | 3,447 | 23,458 | $119,543 | 0.27% |
| Texas | 3,719 | 20,435 | $66,079 | 0.17% |
| Illinois | 1,921 | 17,518 | $78,949 | 0.31% |
| Michigan | 972 | 14,094 | $107,366 | 0.35% |
| Georgia | 1,956 | 11,624 | $67,909 | 0.26% |
| Arizona | 1,280 | 10,915 | $77,529 | 0.38% |
| Ohio | 1,058 | 10,536 | $70,292 | 0.21% |
| Missouri | 618 | 10,107 | $46,423 | 0.38% |
| New Jersey | 1,367 | 9,495 | $92,206 | 0.24% |
| Pennsylvania | 1,153 | 9,083 | $88,657 | 0.16% |
| Massachusetts | 983 | 8,943 | $108,724 | 0.26% |
| North Carolina | 1,476 | 8,860 | $77,728 | 0.21% |
| Maryland | 694 | 8,153 | $103,412 | 0.33% |
The 15 states with the most employees. Download the CSV for all 51.
Top metro areas
Metro and micro areas with the most Marketing Consulting Services employees, 2023
Metro areas with the most employees
| Metro area | Locations | Employees | Average pay |
|---|---|---|---|
| New York-Newark-Jersey City, NY-NJ | 3,988 | 27,015 | $116,992 |
| Los Angeles-Long Beach-Anaheim, CA | 4,870 | 21,662 | $77,932 |
| Chicago-Naperville-Elgin, IL-IN | 1,805 | 16,787 | $79,681 |
| Miami-Fort Lauderdale-West Palm Beach, FL | 3,099 | 12,230 | $55,639 |
| Detroit-Warren-Dearborn, MI | 554 | 11,620 | $113,599 |
| Phoenix-Mesa-Chandler, AZ | 1,117 | 10,247 | $78,639 |
| Dallas-Fort Worth-Arlington, TX | 1,368 | 9,342 | $60,307 |
| St. Louis, MO-IL | 342 | 8,288 | $41,046 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 1,065 | 8,288 | $88,232 |
| Boston-Cambridge-Newton, MA-NH | 828 | 8,034 | $113,109 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 945 | 7,465 | $92,269 |
| Atlanta-Sandy Springs-Roswell, GA | 1,652 | 6,988 | $81,131 |
| San Francisco-Oakland-Fremont, CA | 1,201 | 6,777 | $132,532 |
| Tampa-St. Petersburg-Clearwater, FL | 1,063 | 5,953 | $52,478 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 797 | 5,941 | $97,184 |
Business size
US Marketing Consulting Services business locations by number of employees, 2023
Locations by size
| Employees | Locations | Share |
|---|---|---|
| Under 5 | 43,696 | 83.6% |
| 5 to 9 | 3,740 | 7.2% |
| 10 to 19 | 2,269 | 4.3% |
| 20 to 49 | 1,632 | 3.1% |
| 50 to 99 | 560 | 1.1% |
| 100 to 249 | 240 | 0.5% |
| 250 to 499 | 71 | 0.1% |
| 500 to 999 | 32 | 0.1% |
| 1,000 or more | 18 | 0.0% |
Related industries
The industries this code belongs to
Part of Professional, Scientific, and Technical Services 54Professional, Scientific, and Technical Services 541Management, Scientific, and Technical Consulting Services 5416Management Consulting Services 54161
Questions and answers
How many people work in Marketing Consulting Services in the US?
315,229 people worked at 52,258 US Marketing Consulting Services business locations in 2023, up 11.8% from 2022. That is 0.23% of all US private-sector employees.
What is the average pay in Marketing Consulting Services?
$83,009 a year per employee in 2023, from $26.2 billion in annual payroll (up 1.0% from 2022). The average across all US industries was $68,342.
Which state has the most Marketing Consulting Services jobs?
California had the most, with 42,511 employees in 2023, followed by Florida (27,166) and New York (23,458).
Which metro areas have the most Marketing Consulting Services jobs?
New York-Newark-Jersey City, NY-NJ (27,015), Los Angeles-Long Beach-Anaheim, CA (21,662), Chicago-Naperville-Elgin, IL-IN (16,787) had the most Marketing Consulting Services employees in 2023.
Are most Marketing Consulting Services businesses small?
95.1% of the 52,258 Marketing Consulting Services business locations had fewer than 20 employees in 2023, and 50 had 500 or more.
Official US government statistics, published once a year. Business locations are places with paid employees; employees are counted in mid-March; payroll covers the whole year. Covers most private employers, not the self-employed, most government workers or farm workers on farms. Changes from the year before are shown only when both years use the same edition of the industry codes.