54183/Media Buying Agencies
US businesses, employees and payroll, 2017 to 2023
21K
employees, 2023
21K
employees, 2023
In 2023, 767 US Media Buying Agencies business locations employed 20,819 people and paid $2.3 billion in annual payroll, $110,836 per employee on average. Employment was up 0.5% from 2022. New York had the most employees.
Updated Oct 9, 2026 · data year 2023
Business locations
767
-5.2% vs 2022
Employees
20,819
+0.5% vs 2022
Annual payroll
$2.3B
0.0% vs 2022
Average pay
$110,836
-0.5% vs 2022
Over the years
United States, 2017 to 2023
Employees
Paid employees in mid-March
Business locations
Places with paid employees
By state
Employees of Media Buying Agencies in each state, 2023
Employees by state
States with the most employees
Employees and the share of all the state's jobs
| State | Business locations | Employees | Average pay | Share of state jobs |
|---|---|---|---|---|
| New York | 93 | 9,507 | $120,409 | 0.11% |
| California | 152 | 4,058 | $111,585 | 0.02% |
| Illinois | 50 | 2,224 | $81,631 | 0.04% |
| Pennsylvania | 25 | 617 | $112,190 | 0.01% |
| Massachusetts | 16 | 585 | $133,528 | 0.02% |
| Florida | 82 | 571 | $105,089 | 0.01% |
| Texas | 40 | 530 | $108,253 | 0.00% |
| Connecticut | 9 | 280 | $111,046 | 0.02% |
| Georgia | 28 | 266 | $77,872 | 0.01% |
| Oregon | 5 | 265* | $117,506 | 0.02% |
| Minnesota | 15 | 236 | $115,894 | 0.01% |
| Kentucky | 7 | 161 | $96,484 | 0.01% |
| New Jersey | 19 | 159* | $108,597 | 0.00% |
| Colorado | 15 | 149* | $73,154 | 0.01% |
| Washington | 15 | 148* | $66,554 | 0.00% |
The 15 states with the most employees. Download the CSV for all 36.
Top metro areas
Metro and micro areas with the most Media Buying Agencies employees, 2023
Metro areas with the most employees
| Metro area | Locations | Employees | Average pay |
|---|---|---|---|
| New York-Newark-Jersey City, NY-NJ | 95 | 9,607 | $120,261 |
| Los Angeles-Long Beach-Anaheim, CA | 78 | 2,931 | $100,662 |
| Chicago-Naperville-Elgin, IL-IN | 49 | 2,223 | $81,558 |
| San Francisco-Oakland-Fremont, CA | 35 | 946 | $141,886 |
| Boston-Cambridge-Newton, MA-NH | 16 | 545 | $134,528 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 16 | 473 | $127,638 |
| Miami-Fort Lauderdale-West Palm Beach, FL | 45 | 461 | $104,130 |
| Dallas-Fort Worth-Arlington, TX | 19 | 381 | $105,633 |
| Bridgeport-Stamford-Danbury, CT | 9 | 280 | $111,046 |
| Portland-Vancouver-Hillsboro, OR-WA | 5 | 265* | $117,506 |
| Atlanta-Sandy Springs-Roswell, GA | 25 | 259 | $78,873 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 13 | 234 | $116,530 |
| Louisville/Jefferson County, KY-IN | 5 | 144 | $99,208 |
| Denver-Aurora-Centennial, CO | 12 | 143 | $75,797 |
| Seattle-Tacoma-Bellevue, WA | 10 | 141* | $67,709 |
Business size
US Media Buying Agencies business locations by number of employees, 2023
Locations by size
| Employees | Locations | Share |
|---|---|---|
| Under 5 | 442 | 57.6% |
| 5 to 9 | 107 | 14.0% |
| 10 to 19 | 73 | 9.5% |
| 20 to 49 | 71 | 9.3% |
| 50 to 99 | 33 | 4.3% |
| 100 to 249 | 23 | 3.0% |
| 250 to 499 | 11 | 1.4% |
| 500 to 999 | 4 | 0.5% |
| 1,000 or more | 3 | 0.4% |
Related industries
Media Buying Agencies and the 1 industry directly below it
Part of Professional, Scientific, and Technical Services 54Professional, Scientific, and Technical Services 541Advertising, Public Relations, and Related Services 5418
| Code | Industry | Employees | Average pay |
|---|---|---|---|
| 541830 | Media Buying Agencies | 20,819 | $110,836 |
Questions and answers
How many people work in Media Buying Agencies in the US?
20,819 people worked at 767 US Media Buying Agencies business locations in 2023, up 0.5% from 2022. That is 0.01% of all US private-sector employees.
What is the average pay in Media Buying Agencies?
$110,836 a year per employee in 2023, from $2.3 billion in annual payroll (down 0.5% from 2022). The average across all US industries was $68,342.
Which state has the most Media Buying Agencies jobs?
New York had the most, with 9,507 employees in 2023, followed by California (4,058) and Illinois (2,224).
Which metro areas have the most Media Buying Agencies jobs?
New York-Newark-Jersey City, NY-NJ (9,607), Los Angeles-Long Beach-Anaheim, CA (2,931), Chicago-Naperville-Elgin, IL-IN (2,223) had the most Media Buying Agencies employees in 2023.
Are most Media Buying Agencies businesses small?
81.1% of the 767 Media Buying Agencies business locations had fewer than 20 employees in 2023, and 7 had 500 or more.
Official US government statistics, published once a year. Business locations are places with paid employees; employees are counted in mid-March; payroll covers the whole year. Covers most private employers, not the self-employed, most government workers or farm workers on farms. * Less accurate: changed by 5% or more to protect privacy. Changes from the year before are shown only when both years use the same edition of the industry codes.