44111/New Car Dealers
US businesses, employees and payroll, 2017 to 2023
1.13M
employees, 2023
1.13M
employees, 2023
In 2023, 21,910 US New Car Dealers business locations employed 1.13 million people and paid $89.7 billion in annual payroll, $79,300 per employee on average. Employment was up 1.9% from 2022. California had the most employees.
Updated Oct 9, 2026 · data year 2023
Business locations
21,910
+0.3% vs 2022
Employees
1,131,340
+1.9% vs 2022
Annual payroll
$89.7B
-1.7% vs 2022
Average pay
$79,300
-3.5% vs 2022
Over the years
United States, 2017 to 2023
Employees
Paid employees in mid-March
Business locations
Places with paid employees
By state
Employees of New Car Dealers in each state, 2023
Employees by state
States with the most employees
Employees and the share of all the state's jobs
| State | Business locations | Employees | Average pay | Share of state jobs |
|---|---|---|---|---|
| California | 2,073 | 112,065 | $90,827 | 0.68% |
| Texas | 1,720 | 106,708 | $85,825 | 0.89% |
| Florida | 1,303 | 88,860 | $86,430 | 0.89% |
| New York | 1,130 | 49,786 | $79,523 | 0.57% |
| Pennsylvania | 1,046 | 47,766 | $67,601 | 0.84% |
| Illinois | 889 | 44,712 | $74,859 | 0.79% |
| Ohio | 873 | 44,630 | $72,179 | 0.88% |
| Michigan | 717 | 37,129 | $75,706 | 0.92% |
| North Carolina | 705 | 36,326 | $77,718 | 0.85% |
| Georgia | 618 | 36,055 | $82,344 | 0.82% |
| Virginia | 563 | 32,484 | $72,470 | 0.91% |
| New Jersey | 586 | 30,310 | $87,204 | 0.77% |
| Arizona | 342 | 24,776 | $88,716 | 0.86% |
| Wisconsin | 553 | 24,054 | $66,936 | 0.91% |
| Maryland | 379 | 23,572 | $80,834 | 0.95% |
The 15 states with the most employees. Download the CSV for all 50.
Top metro areas
Metro and micro areas with the most New Car Dealers employees, 2023
Metro areas with the most employees
| Metro area | Locations | Employees | Average pay |
|---|---|---|---|
| New York-Newark-Jersey City, NY-NJ | 910 | 45,169 | $89,157 |
| Los Angeles-Long Beach-Anaheim, CA | 702 | 39,639 | $93,953 |
| Chicago-Naperville-Elgin, IL-IN | 553 | 31,858 | $80,919 |
| Dallas-Fort Worth-Arlington, TX | 381 | 28,292 | $94,755 |
| Miami-Fort Lauderdale-West Palm Beach, FL | 366 | 27,106 | $90,796 |
| Houston-Pasadena-The Woodlands, TX | 317 | 25,350 | $88,409 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 318 | 23,707 | $83,238 |
| Atlanta-Sandy Springs-Roswell, GA | 298 | 21,229 | $89,189 |
| Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 381 | 20,703 | $77,556 |
| Phoenix-Mesa-Chandler, AZ | 218 | 17,997 | $95,517 |
| Detroit-Warren-Dearborn, MI | 263 | 15,856 | $82,187 |
| Boston-Cambridge-Newton, MA-NH | 336 | 15,344 | $89,940 |
| Tampa-St. Petersburg-Clearwater, FL | 186 | 13,653 | $90,825 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 216 | 13,431 | $73,857 |
| Riverside-San Bernardino-Ontario, CA | 220 | 12,994 | $91,044 |
Business size
US New Car Dealers business locations by number of employees, 2023
Locations by size
| Employees | Locations | Share |
|---|---|---|
| Under 5 | 3,082 | 14.1% |
| 5 to 9 | 1,117 | 5.1% |
| 10 to 19 | 1,932 | 8.8% |
| 20 to 49 | 6,839 | 31.2% |
| 50 to 99 | 6,095 | 27.8% |
| 100 to 249 | 2,675 | 12.2% |
| 250 to 499 | 161 | 0.7% |
| 500 to 999 | 9 | 0.0% |
| 1,000 or more | Not published | - |
Related industries
New Car Dealers and the 1 industry directly below it
Part of Retail Trade 44-45Motor Vehicle and Parts Dealers 441Automobile Dealers 4411
| Code | Industry | Employees | Average pay |
|---|---|---|---|
| 441110 | New Car Dealers | 1,131,340 | $79,300 |
Questions and answers
How many people work in New Car Dealers in the US?
1.13 million people worked at 21,910 US New Car Dealers business locations in 2023, up 1.9% from 2022. That is 0.81% of all US private-sector employees.
What is the average pay in New Car Dealers?
$79,300 a year per employee in 2023, from $89.7 billion in annual payroll (down 3.5% from 2022). The average across all US industries was $68,342.
Which state has the most New Car Dealers jobs?
California had the most, with 112,065 employees in 2023, followed by Texas (106,708) and Florida (88,860).
Which metro areas have the most New Car Dealers jobs?
New York-Newark-Jersey City, NY-NJ (45,169), Los Angeles-Long Beach-Anaheim, CA (39,639), Chicago-Naperville-Elgin, IL-IN (31,858) had the most New Car Dealers employees in 2023.
Are most New Car Dealers businesses small?
28.0% of the 21,910 New Car Dealers business locations had fewer than 20 employees in 2023, and 9 had 500 or more.
Official US government statistics, published once a year. Business locations are places with paid employees; employees are counted in mid-March; payroll covers the whole year. Covers most private employers, not the self-employed, most government workers or farm workers on farms. Changes from the year before are shown only when both years use the same edition of the industry codes.