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Baozun Inc. (BZUN) is a commercial services company in the promotional service firms industry, based in Shanghai, China, with about 6,626 full-time employees.
It reported revenue of 9.95 billion CNY for fiscal year 2025, up 5.6% from fiscal year 2024, and net income of -242.10 million CNY. In Q2 2026 (the quarter ended June 30, 2026) revenue was 2.74 billion CNY, up 7.5% from a year before. Its largest business segment, E-Commerce, brought in 82% of segment revenue in fiscal year 2025. Its market capitalization was $192.26 million as of October 9, 2026.
Figures from company filings and market data; latest fiscal year ended December 31, 2025; market data as of October 9, 2026.
, through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management.
Baozun reported 9.95 billion CNY in revenue for fiscal year 2025, up 5.6% from 9.42 billion CNY in fiscal year 2024. In Q2 2026 revenue was 2.74 billion CNY.
E-Commerce, with 8.27 billion CNY or 82% of segment revenue in fiscal year 2025. Next: Brand Management (18%).
$192.26 million as of October 9, 2026.
Listed companies of a similar size in the same industry (promotional service firms) include Pattern Group Inc. (PTRN), Taboola.com Ltd. (TBLA), Akso Health Group (AHG), Izea Worldwide, Inc. (IZEA).