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Harley-Davidson, Inc. (HOG) is a discretionary consumer products company in the two-wheel motor vehicle production industry, based in Milwaukee, United States, with about 5,500 full-time employees.
It reported revenue of $4.47 billion for fiscal year 2025, down 13.8% from fiscal year 2024, and net income of $338.74 million. In Q2 2026 (the quarter ended June 30, 2026) revenue was $1.23 billion, down 5.9% from a year before. Its largest business segment, Harley-Davidson Motor Company, brought in 80% of segment revenue in fiscal year 2025; United States was the largest region with 73%. Its market capitalization was $2.80 billion as of October 9, 2026.
Figures from company filings and market data; latest fiscal year ended December 31, 2025; market data as of October 9, 2026.
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
Harley-Davidson reported $4.47 billion in revenue for fiscal year 2025, down 13.8% from $5.19 billion in fiscal year 2024. In Q2 2026 revenue was $1.23 billion.
Harley-Davidson Motor Company, with $3.58 billion or 80% of segment revenue in fiscal year 2025. Next: Harley-davidson Financial Services (19%) and Livewire (1%).
United States: 73% of revenue by region in fiscal year 2025, followed by EMEA (12%).
$2.80 billion as of October 9, 2026.
Listed companies of a similar size in the same industry (two-wheel motor vehicle production) include Niu Technologies (NIU), Empery Digital Inc. (EMPD), Gogoro Inc. (GGR), Lobo EV Technologies Ltd. (LOBO).