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Nu Skin Enterprises, Inc. (NUS) is an essential consumer products company in the standard hygiene product manufacturers industry, based in Provo, United States, with about 2,800 full-time employees.
It reported revenue of $1.49 billion for fiscal year 2025, down 14.3% from fiscal year 2024, and net income of $160.20 million. Its largest business segment, Nu Skin - Americas, brought in 19% of segment revenue in fiscal year 2025; All Others was the largest region with 40%. Its market capitalization was $230.73 million as of October 9, 2026.
Figures from company filings and market data; latest fiscal year ended December 31, 2025; market data as of October 9, 2026.
, together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide.
Nu Skin Enterprises reported $1.49 billion in revenue for fiscal year 2025, down 14.3% from $1.73 billion in fiscal year 2024.
Nu Skin - Americas, with $282.98 million or 19% of segment revenue in fiscal year 2025. Next: Rhyz Investments - Manufacturing (16%) and Nu Skin - Southeast Asia/Pacific (14%).
All Others: 40% of revenue by region in fiscal year 2025, followed by United States (26%).
$230.73 million as of October 9, 2026.
Listed companies of a similar size in the same industry (standard hygiene product manufacturers) include Bath & Body Works, Inc. (BBWI), Kobayashi Pharmaceutical Co., Ltd. (KBYPF), The Honest Company, Inc. (HNST), Oliveda International, Inc. (OLVI).