Ernest Fritz Hollings won with 63.1% of the vote (465,500 votes), ahead of Henry D. McMaster with 35.6% (262,886 votes).
The margin between the first two candidates was 27.5 percentage points (202,614 votes). The party margin (Republican share minus Democratic share) was a Democratic lead of 27.5 points.
Compared with the previous comparable race in the same area, the party margin moved 62.5 points toward Democrats. The winning party changed.
737,962 votes were counted in this race, for 4 candidates or options.
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