ServiceNow, Inc. (NOW) Shareholders & Insider Trades
ServiceNow shareholders at a glance
The largest holder of ServiceNow stock is BlackRock Advisors LLC, with 69.6 million shares (6.73% of the company), worth about $10.30 billion as of September 25, 2026. The 10 largest holders together own 32.2%.
In Q2 2026, 2,453 institutional holdings reports listed 1.00 billion shares worth $85.70 billion, up 15.6% in shares from Q1 2026.
Insiders reported 108 transactions in the last two years: 42 sales worth $28.84 million and 1 purchase. The newest one on file is from May 18, 2026 (Fipps Paul, Officer).
Major holders as of September 25, 2026; quarterly totals from institutional holdings reports (latest Q2 2026); insider transactions on file through May 18, 2026.
ServiceNow, Inc.
Shareholders Summary
2026Q2
Ownership by Type
Geographic Distribution
Largest ServiceNow shareholders
| Holder | Shares | % of company | Value |
|---|---|---|---|
| BlackRock Advisors LLC | 69.6 million | 6.73% | $10.3B |
| Vanguard Capital Management LLC | 67.4 million | 6.51% | $10.0B |
| State Street Corporation | 49.0 million | 4.74% | $7.3B |
| Eaton Vance Management | 26.6 million | 2.58% | $3.9B |
| Vanguard Portfolio Management LLC | 25.2 million | 2.44% | $3.7B |
| Geode Capital Management LLC | 24.3 million | 2.35% | $3.6B |
| BlackRock Life Ltd. | 24.2 million | 2.34% | $3.6B |
| UBS Asset Management (UK) Ltd. | 16.7 million | 1.62% | $2.5B |
| T. Rowe Price International Ltd. | 16.1 million | 1.55% | $2.4B |
| JPMorgan Investment Management, Inc. | 13.9 million | 1.35% | $2.1B |
As of September 25, 2026.
ServiceNow institutional holdings by quarter
| Quarter | Reports | Shares | Value |
|---|---|---|---|
| Q2 2026 | 2,453 | 1.00 billion | $85.7B |
| Q1 2026 | 2,358 | 865.0 million | $90.5B |
| Q4 2025 | 2,444 | 908.0 million | $139.0B |
| Q3 2025 | 2,389 | 188.0 million | $172.0B |
| Q2 2025 | 2,438 | 184.0 million | $189.0B |
| Q1 2025 | 2,296 | 184.0 million | $147.0B |
| Q4 2024 | 2,393 | 185.0 million | $195.0B |
| Q3 2024 | 2,064 | 190.0 million | $169.0B |
Shares and value held by institutions that file quarterly holdings reports (options not included).
ServiceNow insider trades
| Insider | Date | Title | Transaction | Value |
|---|---|---|---|---|
| Fipps Paul | May 18, 2026 | Officer | Sale at price 98.51 per share. | $103,238 |
| Mcdermott William R | May 15, 2026 | Chief Executive Officer | -- | – |
| Zavery Amit | May 15, 2026 | President | -- | – |
| Fipps Paul | May 15, 2026 | Officer | -- | – |
| Nowbar Hossein | May 15, 2026 | President | -- | – |
| Canney Jacqueline P | May 15, 2026 | Officer | -- | – |
| Mastantuono Gina | May 15, 2026 | President | -- | – |
| Sands Anita M | May 14, 2026 | Director | Sale at price 90.14 per share. | $1.5M |
| Chamberlain Paul Edward | May 14, 2026 | Director | Sale at price 87.23 per share. | $130,845 |
| Fipps Paul | May 8, 2026 | Officer | Sale at price 90.47 per share. | $13,661 |
| Mcdermott William R | May 7, 2026 | Chief Executive Officer | -- | – |
| Zavery Amit | May 7, 2026 | President | -- | – |
Newest 12 of 108 insider transactions in the last two years.
Questions and answers
Who owns the most ServiceNow stock?
BlackRock Advisors LLC, with 6.73% of the company (as of September 25, 2026). Next: Vanguard Capital Management LLC (6.51%) and State Street Corporation (4.74%).
How many institutions own ServiceNow stock?
2,453 institutional holdings reports listed ServiceNow shares in Q2 2026, 1.00 billion shares in all worth $85.70 billion.
Are ServiceNow insiders buying or selling the stock?
In the last two years insiders reported 42 sales and 1 purchase (108 transactions in all); the newest on file is from May 18, 2026.
