Strom Thurmond won with 64.2% of the vote (482,032 votes), ahead of Bob Cunningham with 32.5% (244,112 votes).
The margin between the first two candidates was 31.7 percentage points (237,920 votes). The party margin (Republican share minus Democratic share) was a Republican lead of 31.7 points.
Compared with the previous comparable race in the same area, the party margin moved 59.1 points toward Republicans. The winning party changed.
750,716 votes were counted in this race, for 4 candidates or options.
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