In Q1 fiscal 2027 (the quarter ended July 31, 2026), Brown-Forman's largest product or service was Whiskey, with $658.00 million or 72% of revenue, down 0.2% from a year earlier. Next: Ready-to-Drink (17%), Tequila (6%) and Rest of portfolio (4%).
By region, United States brought in 41%, Emerging brought in 27% and Developed International brought in 26% of revenue in Q1 fiscal 2027.
The fastest-growing product or service from a year earlier was Ready-to-Drink (+20.3%).
From company filings, in USD; latest quarter ended July 31, 2026; quarterly data from Q2 fiscal 2018.

Fiscal quarters, from company filings
| Product or service | Q1 FY27 | Q3 FY26 | Q2 FY26 | Q1 FY26 | Share |
|---|---|---|---|---|---|
| Whiskey | $658.0M | $797.0M | $771.0M | $659.0M | 72% |
| Ready-to-Drink | $154.0M | $146.0M | $138.0M | $128.0M | 17% |
| Tequila | $54.0M | $60.0M | $67.0M | $62.0M | 6% |
| Rest of portfolio | $39.0M | $46.0M | $52.0M | $61.0M | 4% |
| Non-branded and bulk | $6.0M | $7.0M | $8.0M | $14.0M | 1% |
In USD, fiscal quarters as reported; share = part of Q1 FY27 revenue.
| Region | Q1 FY27 | Q3 FY26 | Q2 FY26 | Q1 FY26 | Share |
|---|---|---|---|---|---|
| United States | $374.0M | $427.0M | $445.0M | $385.0M | 41% |
| Emerging | $247.0M | $276.0M | $248.0M | $224.0M | 27% |
| Developed International | $240.0M | $307.0M | $287.0M | $257.0M | 26% |
| Travel Retail | $44.0M | $39.0M | $48.0M | $44.0M | 5% |
| Non-branded and bulk | $6.0M | $7.0M | $8.0M | $14.0M | 1% |
In USD, fiscal quarters as reported; share = part of Q1 FY27 revenue.
Whiskey: $658.00 million, or 72% of revenue, in Q1 fiscal 2027.
By revenue in Q1 fiscal 2027: Whiskey (72%), Ready-to-Drink (17%), Tequila (6%) and Rest of portfolio (4%).
By region in Q1 fiscal 2027: United States (41%), Emerging (27%), Developed International (26%) and Travel Retail (5%).
Click a bar to see that period below. Striped bars are calculated fourth quarters; an empty slot means it could not be calculated on the same basis i
Every item and period in one grid. Purple = calculated; "–" = not available.
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