Booking Holdings Inc. (BKNG) Shareholders & Insider Trades
Booking shareholders at a glance
The largest holder of Booking stock is Vanguard Capital Management LLC, with 50.6 million shares (6.39% of the company), worth about $10.08 billion as of September 25, 2026. The 10 largest holders together own 36.2%.
In Q2 2026, 2,040 institutional holdings reports listed shares worth $141.00 billion.
Insiders reported 84 transactions in the last two years: 44 sales worth $95.95 million and no purchases. The newest one on file is from September 15, 2026 (Pisano Paulo, Officer).
Major holders as of September 25, 2026; quarterly totals from institutional holdings reports (latest Q2 2026); insider transactions on file through September 15, 2026.
Booking Holdings Inc.
Shareholders Summary
2026Q2
Ownership by Type
Geographic Distribution
Largest Booking shareholders
| Holder | Shares | % of company | Value |
|---|---|---|---|
| Vanguard Capital Management LLC | 50.6 million | 6.39% | $10.1B |
| BlackRock Advisors LLC | 47.0 million | 5.94% | $9.4B |
| State Street Corporation | 35.0 million | 4.42% | $7.0B |
| T. Rowe Price International Ltd. | 26.6 million | 3.36% | $5.3B |
| Invesco Advisers, Inc. | 25.7 million | 3.25% | $5.1B |
| Dodge & Cox | 25.5 million | 3.23% | $5.1B |
| Geode Capital Management LLC | 21.9 million | 2.77% | $4.4B |
| Capital Research & Management Co. (World Investors) | 20.6 million | 2.60% | $4.1B |
| JPMorgan Investment Management, Inc. | 18.8 million | 2.38% | $3.8B |
| BlackRock Life Ltd. | 14.5 million | 1.84% | $2.9B |
As of September 25, 2026.
Booking institutional holdings by quarter
| Quarter | Reports | Shares | Value |
|---|---|---|---|
| Q2 2026 | 2,040 | – | $141.0B |
| Q1 2026 | 2,011 | 32.0 million | $118.0B |
| Q4 2025 | 2,129 | 32.9 million | $160.0B |
| Q3 2025 | 2,050 | 30.7 million | $164.0B |
| Q2 2025 | 2,064 | 30.0 million | $173.0B |
| Q1 2025 | 1,988 | 29.8 million | $137.0B |
| Q4 2024 | 1,981 | 29.9 million | $148.0B |
| Q3 2024 | 1,801 | 30.9 million | $129.0B |
Shares and value held by institutions that file quarterly holdings reports (options not included).
Booking insider trades
| Insider | Date | Title | Transaction | Value |
|---|---|---|---|---|
| Pisano Paulo | Sep 15, 2026 | Officer | Sale at price 173.02 per share. | $259,530 |
| Mylod Robert J Jr | Sep 1, 2026 | Director | Sale at price 200.00 per share. | $200,000 |
| Pisano Paulo | Aug 31, 2026 | Officer | Sale at price 203.48 per share. | $610,440 |
| Millones Peter J | Aug 17, 2026 | General Counsel | Sale at price 204.91 - 212.88 per share. | $10.4M |
| Wittman Vanessa Ames | Aug 17, 2026 | Director | Sale at price 211.00 per share. | $79,125 |
| Steenbergen Ewout L | Aug 12, 2026 | Chief Financial Officer | Sale at price 208.65 - 212.54 per share. | $4.2M |
| Mylod Robert J Jr | Aug 5, 2026 | Director | Sale at price 206.70 per share. | $206,700 |
| Mylod Robert J Jr | Jul 29, 2026 | Director | Sale at price 200.00 per share. | $1.0M |
| Wittman Vanessa Ames | Jul 28, 2026 | Director | Sale at price 192.00 per share. | $216,000 |
| Radakovich Lynn Vojvodich | May 29, 2026 | Director | Stock Gift at price 0.00 per share. | – |
| Mylod Robert J Jr | May 29, 2026 | Director | Stock Award(Grant) at price 0.00 per share. | – |
| Graddick-Weir Mirian M | May 29, 2026 | Director | Stock Award(Grant) at price 0.00 per share. | – |
Newest 12 of 84 insider transactions in the last two years.
Questions and answers
Who owns the most Booking stock?
Vanguard Capital Management LLC, with 6.39% of the company (as of September 25, 2026). Next: BlackRock Advisors LLC (5.94%) and State Street Corporation (4.42%).
How many institutions own Booking stock?
2,040 institutional holdings reports listed Booking shares in Q2 2026 worth $141.00 billion.
Are Booking insiders buying or selling the stock?
In the last two years insiders reported 44 sales and no purchases (84 transactions in all); the newest on file is from September 15, 2026.
