Booking Holdings Inc. (BKNG) Revenue by Segment
Booking revenue by segment at a glance
In Q2 fiscal 2026 (the quarter ended June 30, 2026), Booking's largest product or service was Merchant Revenue, with $5.13 billion or 70% of revenue, up 15.0% from a year earlier. Next: Agency Revenue (26%) and Advertising and other revenues (4%).
By region, Non-US brought in 92% and United States brought in 8% of revenue in Q3 fiscal 2025.
By country, Netherlands brought in 83%, United States brought in 9% and Other Geographical Areas brought in 8% of revenue in Q3 fiscal 2023.
The fastest-growing product or service from a year earlier was Merchant Revenue (+15.0%).
From company filings, in USD; latest quarter ended June 30, 2026; quarterly data from Q3 fiscal 2017.
Booking Holdings Inc.
Revenue breakdown
Fiscal quarters, from company filings
Booking revenue by product or service, last 4 quarters
| Product or service | Q2 FY26 | Q1 FY26 | Q3 FY25 | Q2 FY25 | Share |
|---|---|---|---|---|---|
| Merchant Revenue | $5.1B | $3.7B | $6.1B | $4.5B | 70% |
| Agency Revenue | $1.9B | $1.5B | $2.6B | $2.0B | 26% |
| Advertising and other revenues | $322.0M | $306.0M | $308.0M | $297.0M | 4% |
In USD, fiscal quarters as reported; share = part of Q2 FY26 revenue.
Booking revenue by region, last 4 quarters
| Region | Q3 FY25 | Q2 FY25 | Q1 FY25 | Q3 FY24 | Share |
|---|---|---|---|---|---|
| Non-US | $8.3B | $6.1B | $4.2B | $7.3B | 92% |
| United States | $677.0M | $655.0M | $586.0M | $662.0M | 8% |
In USD, fiscal quarters as reported; share = part of Q3 FY25 revenue.
Booking revenue by country, last 4 quarters
| Country | Q3 FY23 | Q2 FY23 | Q1 FY23 | Q3 FY22 | Share |
|---|---|---|---|---|---|
| Netherlands | $6.1B | $4.3B | $2.9B | $5.0B | 83% |
| United States | $633.0M | $615.0M | $523.0M | $606.0M | 9% |
| Other Geographical Areas | $581.0M | $507.0M | $396.0M | $455.0M | 8% |
In USD, fiscal quarters as reported; share = part of Q3 FY23 revenue.
Questions and answers
Which product or service makes the most money for Booking?
Merchant Revenue: $5.13 billion, or 70% of revenue, in Q2 fiscal 2026.
What are Booking's main products and services?
By revenue in Q2 fiscal 2026: Merchant Revenue (70%), Agency Revenue (26%) and Advertising and other revenues (4%).
Where does Booking make its money?
By region in Q3 fiscal 2025: Non-US (92%) and United States (8%).
