Hasbro, Inc. (HAS) Revenue by Segment

Hasbro revenue by segment at a glance

In Q2 fiscal 2026 (the quarter ended June 28, 2026), Hasbro's largest business segment was Wizards of The Coast and Digital Gaming, with $745.00 million or 58% of revenue, up 30.4% from a year earlier. Next: Consumer Products (41%) and Entertainment (2%).

By product or service, Grow Brands brought in 79%, Optimize Brands brought in 13% and Reinvent Brands brought in 7% of revenue in Q2 fiscal 2026.

The fastest-growing business segment from a year earlier was Wizards of The Coast and Digital Gaming (+30.4%).

From company filings, in USD; latest quarter ended June 28, 2026; quarterly data from Q3 fiscal 2017.

Hasbro, Inc.

HASDiscretionary Consumer Products

United States

Discretionary Consumer Products

Revenue breakdown

Fiscal quarters, from company filings

Segments by quarter (USD)

Click a bar to see that period below. Striped bars are calculated fourth quarters; an empty slot means it could not be calculated on the same basis i

Consumer ProductsWizards of The Coast and Digital GamingU.S. and CanadaEntertainmentInternationalWizards and Digital GamingEntertainment, Licensing and DigitalCorporate and otherOther

Q2 FY26 breakdown

Fiscal quarter ended Jun 28, 2026

Item	Revenue	Share	vs year before
Wizards of The Coast and Digital Gaming	USD 745.00M	57.6%	+30.4%
Consumer Products	USD 525.90M	40.7%	+6.6%
Entertainment	USD 22.60M	1.7%	-19.6%
Corporate and otheri	-USD 3.00M		–

Sum of items USD 1.29B; corporate items and eliminations -USD 3.00M. Shares are of the items shown. Click an item with › to see its parts.

Also reported by:

All periods

Every item and period in one grid. Purple = calculated; "–" = not available.

Item	Q2 FY26	Q1 FY26	Q4 FY25	Q3 FY25	Q2 FY25	Q1 FY25	Q4 FY24	Q3 FY24	Q2 FY24	Q1 FY24	Q4 FY23	Q3 FY23	Q2 FY23	Q1 FY23	Q4 FY22	Q3 FY22	Q2 FY22	Q1 FY22	Q4 FY21	Q3 FY21	Q2 FY21	Q1 FY21	Q4 FY20	Q3 FY20	Q2 FY20	Q1 FY20	Q4 FY19	Q3 FY19	Q2 FY19	Q1 FY19	Q4 FY18	Q3 FY18	Q2 FY18	Q1 FY18	Q4 FY17	Q3 FY17
Consumer Products	525.9M	434.9M	856.3M	867.3M	493.4M	433.4M	808.9M	935.7M	589.2M	452.3M	–	956.9M	655.2M	520.4M	1.4B	1.2B	734.2M	672.8M	1.4B	1.3B	689.2M	653.9M	–	1.3B	519.5M	572.5M	–	–	–	–	–	–	–	–	–	–
Wizards of The Coast and Digital Gaming	745.0M	652.9M	697.4M	631.3M	571.2M	505.8M	373.8M	450.0M	488.0M	354.2M	–	423.6M	375.6M	295.2M	511.5M	303.5M	419.8M	262.8M	277.9M	360.2M	406.3M	242.2M	–	–	–	–	–	–	–	–	–	–	–	–	–	–
U.S. and Canada	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	898.3M	510.5M	357.9M	–	912.2M	448.4M	353.9M	–	993.8M
Entertainment	22.6M	33.7M	28.4M	30.9M	28.1M	38.0M	30.9M	34.4M	30.8M	36.5M	–	122.9M	179.2M	185.4M	392.3M	211.6M	185.2M	227.5M	379.7M	327.1M	226.7M	218.7M	–	185.4M	154.1M	322.5M	–	–	–	–	–	–	–	–	–	–
International	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	561.1M	377.4M	282.6M	–	560.7M	380.4M	287.9M	–	739.2M
Wizards and Digital Gaming	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	273.4M	186.7M	210.6M	–	–	–	–	–	–	–	–	–	–
Entertainment, Licensing and Digital	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	115.8M	96.5M	92.0M	–	96.8M	75.5M	74.4M	–	58.4M
Corporate and other	- 3.0M	- 8.4M	53.7M	60.6M	41.2M	28.9M	46.8M	51.0M	34.2M	29.2M	–	–	–	–	225.9M	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–
Wizards of The Coast Digital Revenue	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	12.0M	10.9M	–	–	–
Global Operations	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	1.0K	64.0K	16.0K	–	–	31.0K	78.0K	–	–

Hasbro revenue by business segment, last 4 quarters

Business segment	Q2 FY26	Q1 FY26	Q3 FY25	Q2 FY25	Share
Wizards of The Coast and Digital Gaming	$745.0M	$652.9M	$631.3M	$571.2M	58%
Consumer Products	$525.9M	$434.9M	$867.3M	$493.4M	41%
Entertainment	$22.6M	$33.7M	$30.9M	$28.1M	2%

In USD, fiscal quarters as reported; share = part of Q2 FY26 revenue.

Hasbro revenue by product or service, last 4 quarters

Product or service	Q2 FY26	Q1 FY26	Q3 FY25	Q2 FY25	Share
Grow Brands	$904.9M	$787.5M	$1.0B	$740.6M	79%
Optimize Brands	$151.7M	$126.9M	$221.9M	$159.9M	13%
Reinvent Brands	$83.0M	$85.8M	$159.6M	$80.3M	7%

In USD, fiscal quarters as reported; share = part of Q2 FY26 revenue.

Questions and answers

What are Hasbro's business segments?

Wizards of The Coast and Digital Gaming, Consumer Products and Entertainment (as reported for Q2 fiscal 2026).

Which business segment makes the most money for Hasbro?

Wizards of The Coast and Digital Gaming: $745.00 million, or 58% of revenue, in Q2 fiscal 2026.

What are Hasbro's main products and services?

By revenue in Q2 fiscal 2026: Grow Brands (79%), Optimize Brands (13%) and Reinvent Brands (7%).

MoreHasbro stock overview Hasbro financials Hasbro executive team Hasbro shareholders

Disclaimer: This analysis is for informational and educational purposes only and does not constitute financial, investment, tax, or legal advice. Data may be incomplete, delayed, or contain inaccuracies. Consult with a qualified financial advisor before making any investment decisions.