Lamar Advertising Company (LAMR) Revenue by Segment
Lamar Advertising revenue by segment at a glance
In Q2 fiscal 2026 (the quarter ended June 30, 2026), Lamar Advertising's largest business segment was Reportable Segment, Aggregation before Other Operating, with $552.32 million or 90% of revenue, up 7.8% from a year earlier. Next: Other Operating (10%).
By product or service, Billboard Advertising brought in 90%, Transit Advertising brought in 7% and Logo Advertising brought in 4% of revenue in Q2 fiscal 2026.
By sales channel, Billboard Advertising brought in 90%, Logo Advertising brought in 5% and Transit Advertising brought in 5% of revenue in Q3 fiscal 2020.
The fastest-growing business segment from a year earlier was Reportable Segment, Aggregation before Other Operating (+7.8%).
From company filings, in USD; latest quarter ended June 30, 2026; quarterly data from Q3 fiscal 2017.
Lamar Advertising Company
Revenue breakdown
Fiscal quarters, from company filings
Lamar Advertising revenue by business segment, last 4 quarters
| Business segment | Q2 FY26 | Q1 FY26 | Q3 FY25 | Q2 FY25 | Share |
|---|---|---|---|---|---|
| Reportable Segment, Aggregation before Other Operating | $552.3M | $468.6M | $524.8M | $512.3M | 90% |
| Other Operating | $64.4M | $59.4M | $60.8M | $67.0M | 10% |
In USD, fiscal quarters as reported; share = part of Q2 FY26 revenue.
Lamar Advertising revenue by product or service, last 4 quarters
| Product or service | Q2 FY26 | Q1 FY26 | Q3 FY25 | Q2 FY25 | Share |
|---|---|---|---|---|---|
| Billboard Advertising | $552.3M | $468.6M | $524.8M | $512.3M | 90% |
| Transit Advertising | $41.0M | $36.4M | $38.6M | $43.7M | 7% |
| Logo Advertising | $23.5M | $23.0M | $22.2M | $23.3M | 4% |
In USD, fiscal quarters as reported; share = part of Q2 FY26 revenue.
Lamar Advertising revenue by sales channel, last 4 quarters
| Sales channel | Q3 FY20 | Q2 FY20 | Q1 FY20 | Q3 FY19 | Share |
|---|---|---|---|---|---|
| Billboard Advertising | $348.4M | $312.1M | $355.3M | $404.0M | 90% |
| Logo Advertising | $19.8M | $21.1M | $21.4M | $21.1M | 5% |
| Transit Advertising | $18.0M | $14.5M | $29.9M | $32.7M | 5% |
In USD, fiscal quarters as reported; share = part of Q3 FY20 revenue.
Questions and answers
What are Lamar Advertising's business segments?
Reportable Segment, Aggregation before Other Operating and Other Operating (as reported for Q2 fiscal 2026).
Which business segment makes the most money for Lamar Advertising?
Reportable Segment, Aggregation before Other Operating: $552.32 million, or 90% of revenue, in Q2 fiscal 2026.
What are Lamar Advertising's main products and services?
By revenue in Q2 fiscal 2026: Billboard Advertising (90%), Transit Advertising (7%) and Logo Advertising (4%).
