Nike, Inc. (NKE) Revenue by Segment

Nike revenue by segment at a glance

In Q1 fiscal 2027 (the quarter ended August 31, 2026), Nike's largest business segment was NIKE Brand, with $10.95 billion or 98% of revenue, down 3.6% from a year earlier. Next: Converse (2%).

By product or service, Footwear brought in 64%, Apparel brought in 30% and Sporting Equipment brought in 6% of revenue in Q1 fiscal 2027.

By sales channel, Wholesale brought in 62%, Directly to Consumer brought in 38% and Other brought in under 1% of revenue in Q1 fiscal 2027.

From company filings, in USD; latest quarter ended August 31, 2026; quarterly data from Q1 fiscal 2018.

Nike, Inc.

NKEDiscretionary Consumer Products

United States

Discretionary Consumer Products

Revenue breakdown

Fiscal quarters, from company filings

Segments by quarter (USD)

Click a bar to see that period below. Striped bars are calculated fourth quarters; an empty slot means it could not be calculated on the same basis i

NIKE BrandConverseCorporate and otherReconciling items

Q1 FY27 breakdown

Fiscal quarter ended Aug 31, 2026

Item	Revenue	Share	vs year before	Trend
NIKE Brand	USD 10.95B	97.7%	-3.6%
Converse	USD 263.00M	2.3%	-28.1%

Sum of items USD 11.21B. Shares are of the items shown. Click an item with › to see its parts.

Also reported by:

All periods

Every item and period in one grid. Purple = calculated; "–" = not available.

Item	Q1 FY27	Q4 FY26	Q3 FY26	Q2 FY26	Q1 FY26	Q4 FY25	Q3 FY25	Q2 FY25	Q1 FY25	Q4 FY24	Q3 FY24	Q2 FY24	Q1 FY24	Q4 FY23	Q3 FY23	Q2 FY23	Q1 FY23	Q4 FY22	Q3 FY22	Q2 FY22	Q1 FY22	Q4 FY21	Q3 FY21	Q2 FY21	Q1 FY21	Q4 FY20	Q3 FY20	Q2 FY20	Q1 FY20	Q4 FY19	Q3 FY19	Q2 FY19	Q1 FY19	Q4 FY18	Q3 FY18	Q2 FY18	Q1 FY18
NIKE Brand	11.0B	10.7B	11.0B	12.1B	11.4B	10.8B	10.9B	11.9B	11.1B	12.1B	11.9B	12.9B	12.4B	12.2B	11.8B	12.7B	12.0B	11.7B	10.3B	10.8B	11.6B	11.8B	9.8B	10.7B	10.0B	6.0B	9.6B	9.8B	10.1B	9.7B	9.1B	8.9B	9.4B	–	8.5B	8.1B	8.6B
Converse	263.0M	244.0M	264.0M	300.0M	366.0M	357.0M	405.0M	429.0M	501.0M	480.0M	495.0M	519.0M	588.0M	586.0M	612.0M	586.0M	643.0M	593.0M	567.0M	557.0M	629.0M	596.0M	570.0M	476.0M	563.0M	305.0M	506.0M	480.0M	555.0M	491.0M	463.0M	425.0M	527.0M	–	483.0M	408.0M	483.0M
Corporate and other	–	4.0M	–	–	- 8.0M	- 23.0M	- 26.0M	- 25.0M	- 23.0M	- 23.0M	- 14.0M	- 3.0M	–	14.0M	12.0M	5.0M	- 4.0M	- 16.0M	- 19.0M	- 16.0M	- 21.0M	- 13.0M	14.0M	26.0M	13.0M	- 4.0M	- 18.0M	–	9.0M	- 14.0M	–	3.0M	4.0M	–	6.0M	10.0M	2.0M
Reconciling items	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	16.0M	–	21.0M	23.0M	20.0M

Nike revenue by business segment, last 4 quarters

Business segment	Q1 FY27	Q3 FY26	Q2 FY26	Q1 FY26	Share
NIKE Brand	$11.0B	$11.0B	$12.1B	$11.4B	98%
Converse	$263.0M	$264.0M	$300.0M	$366.0M	2%

In USD, fiscal quarters as reported; share = part of Q1 FY27 revenue.

Nike revenue by product or service, last 4 quarters

Product or service	Q1 FY27	Q3 FY26	Q2 FY26	Q1 FY26	Share
Footwear	$7.2B	$7.6B	$7.9B	$7.7B	64%
Apparel	$3.4B	$3.2B	$3.9B	$3.3B	30%
Sporting Equipment	$617.0M	$472.0M	$555.0M	$638.0M	6%
Other	$26.0M	$27.0M	$37.0M	$27.0M	under 1%

In USD, fiscal quarters as reported; share = part of Q1 FY27 revenue.

Nike revenue by sales channel, last 4 quarters

Sales channel	Q1 FY27	Q3 FY26	Q2 FY26	Q1 FY26	Share
Wholesale	$6.9B	$6.6B	$7.6B	$7.0B	62%
Directly to Consumer	$4.2B	$4.6B	$4.7B	$4.7B	38%
Other	$26.0M	$27.0M	$37.0M	$27.0M	under 1%

In USD, fiscal quarters as reported; share = part of Q1 FY27 revenue.

Questions and answers

What are Nike's business segments?

NIKE Brand and Converse (as reported for Q1 fiscal 2027).

Which business segment makes the most money for Nike?

NIKE Brand: $10.95 billion, or 98% of revenue, in Q1 fiscal 2027.

What are Nike's main products and services?

By revenue in Q1 fiscal 2027: Footwear (64%), Apparel (30%), Sporting Equipment (6%) and Other (under 1%).

MoreNike stock overview Nike financials Nike executive team Nike shareholders

Disclaimer: This analysis is for informational and educational purposes only and does not constitute financial, investment, tax, or legal advice. Data may be incomplete, delayed, or contain inaccuracies. Consult with a qualified financial advisor before making any investment decisions.

Segments by quarter (USD)

Click a bar to see that period below. Striped bars are calculated fourth quarters; an empty slot means it could not be calculated on the same basis i

NIKE BrandConverseCorporate and otherReconciling items

Q1 FY27 breakdown

Fiscal quarter ended Aug 31, 2026

Item	Revenue	Share	vs year before	Trend
NIKE Brand	USD 10.95B	97.7%	-3.6%
Converse	USD 263.00M	2.3%	-28.1%

Sum of items USD 11.21B. Shares are of the items shown. Click an item with › to see its parts.

Also reported by:

All periods

Every item and period in one grid. Purple = calculated; "–" = not available.

Item	Q1 FY27	Q4 FY26	Q3 FY26	Q2 FY26	Q1 FY26	Q4 FY25	Q3 FY25	Q2 FY25	Q1 FY25	Q4 FY24	Q3 FY24	Q2 FY24	Q1 FY24	Q4 FY23	Q3 FY23	Q2 FY23	Q1 FY23	Q4 FY22	Q3 FY22	Q2 FY22	Q1 FY22	Q4 FY21	Q3 FY21	Q2 FY21	Q1 FY21	Q4 FY20	Q3 FY20	Q2 FY20	Q1 FY20	Q4 FY19	Q3 FY19	Q2 FY19	Q1 FY19	Q4 FY18	Q3 FY18	Q2 FY18	Q1 FY18
NIKE Brand	11.0B	10.7B	11.0B	12.1B	11.4B	10.8B	10.9B	11.9B	11.1B	12.1B	11.9B	12.9B	12.4B	12.2B	11.8B	12.7B	12.0B	11.7B	10.3B	10.8B	11.6B	11.8B	9.8B	10.7B	10.0B	6.0B	9.6B	9.8B	10.1B	9.7B	9.1B	8.9B	9.4B	–	8.5B	8.1B	8.6B
Converse	263.0M	244.0M	264.0M	300.0M	366.0M	357.0M	405.0M	429.0M	501.0M	480.0M	495.0M	519.0M	588.0M	586.0M	612.0M	586.0M	643.0M	593.0M	567.0M	557.0M	629.0M	596.0M	570.0M	476.0M	563.0M	305.0M	506.0M	480.0M	555.0M	491.0M	463.0M	425.0M	527.0M	–	483.0M	408.0M	483.0M
Corporate and other	–	4.0M	–	–	- 8.0M	- 23.0M	- 26.0M	- 25.0M	- 23.0M	- 23.0M	- 14.0M	- 3.0M	–	14.0M	12.0M	5.0M	- 4.0M	- 16.0M	- 19.0M	- 16.0M	- 21.0M	- 13.0M	14.0M	26.0M	13.0M	- 4.0M	- 18.0M	–	9.0M	- 14.0M	–	3.0M	4.0M	–	6.0M	10.0M	2.0M
Reconciling items	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	16.0M	–	21.0M	23.0M	20.0M