AppLovin Corporation (APP) Revenue by Segment

AppLovin revenue by segment at a glance

In Q1 fiscal 2024 (the quarter ended March 31, 2024), AppLovin's largest business segment was Software Platform, with $678.37 million or 64% of revenue, up 91.2% from a year earlier. Next: Apps Revenue - In-App Purchases Revenue (24%) and Apps Revenue - In-App Advertising Revenue (11%).

By product or service, Apps Revenue - Consumer Revenue brought in 54%, Apps Revenue - Business Revenue brought in 27% and Software Platform brought in 19% of revenue in Q1 fiscal 2022.

By region, United States brought in 51% and Non-US brought in 49% of revenue in Q2 fiscal 2026.

The fastest-growing business segment from a year earlier was Software Platform (+91.2%).

From company filings, in USD; latest quarter ended March 31, 2024; quarterly data from Q1 fiscal 2020.

AppLovin Corporation

APPTechnology

United States

Technology

Revenue breakdown

Fiscal quarters, from company filings

Segments by quarter (USD)

Click a bar to see that period below. Striped bars are calculated fourth quarters; an empty slot means it could not be calculated on the same basis i

ReportableSoftware PlatformApps Revenue - Consumer RevenueApps Revenue - In-App Purchases RevenueApps Revenue - Business RevenueApps Revenue - In-App Advertising Revenue

Q2 FY26 breakdown

Fiscal quarter ended Jun 30, 2026

Item	Revenue	Share	vs year before	Trend
Reportable	USD 1.92B	100.0%	+52.8%

Sum of items USD 1.92B. Shares are of the items shown. Click an item with › to see its parts.

Also reported by:

All periods

Every item and period in one grid. Purple = calculated; "–" = not available.

Item	Q2 FY26	Q1 FY26	Q4 FY25	Q3 FY25	Q2 FY25	Q1 FY25	Q4 FY24	Q3 FY24	Q2 FY24	Q1 FY24	Q4 FY23	Q3 FY23	Q2 FY23	Q1 FY23	Q4 FY22	Q3 FY22	Q2 FY22	Q1 FY22	Q4 FY21	Q3 FY21	Q2 FY21
Reportable	1.9B	1.8B	–	1.4B	1.3B	1.2B	–	835.2M	711.0M	–	–	–	–	–	–	–	–	–	–	–	–
Software Platform	–	–	–	–	–	–	–	–	–	678.4M	–	504.5M	406.1M	354.8M	–	306.6M	317.5M	118.8M	–	193.3M	145.7M
Apps Revenue - Consumer Revenue	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	272.4M	303.3M	339.5M	–	377.4M	360.9M
Apps Revenue - In-App Purchases Revenue	–	–	–	–	–	–	–	–	–	259.2M	–	247.3M	233.6M	251.3M	–	–	–	–	–	–	–
Apps Revenue - Business Revenue	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	134.1M	155.4M	167.1M	–	156.2M	162.2M
Apps Revenue - In-App Advertising Revenue	–	–	–	–	–	–	–	–	–	120.5M	–	112.5M	110.5M	109.3M	–	–	–	–	–	–	–

AppLovin revenue by business segment, last 4 quarters

Business segment	Q2 FY26	Q1 FY26	Q3 FY25	Q2 FY25	Share
Software Platform	–	–	–	–	64%
Apps Revenue - In-App Purchases Revenue	–	–	–	–	24%
Apps Revenue - In-App Advertising Revenue	–	–	–	–	11%

In USD, fiscal quarters as reported; share = part of Q1 FY24 revenue.

AppLovin revenue by product or service, last 4 quarters

Product or service	Q1 FY22	Q3 FY21	Q2 FY21	Q1 FY21	Share
Apps Revenue - Consumer Revenue	$339.5M	–	–	–	54%
Apps Revenue - Business Revenue	$167.1M	–	–	$157.0M	27%
Software Platform	$118.8M	–	–	$88.4M	19%

In USD, fiscal quarters as reported; share = part of Q1 FY22 revenue.

AppLovin revenue by region, last 4 quarters

Region	Q2 FY26	Q1 FY26	Q3 FY25	Q2 FY25	Share
United States	$989.6M	$907.2M	$687.9M	$658.3M	51%
Non-US	$934.1M	$935.2M	–	$600.4M	49%

In USD, fiscal quarters as reported; share = part of Q2 FY26 revenue.

Questions and answers

What are AppLovin's business segments?

Software Platform, Apps Revenue - In-App Purchases Revenue and Apps Revenue - In-App Advertising Revenue (as reported for Q1 fiscal 2024).

Which business segment makes the most money for AppLovin?

Software Platform: $678.37 million, or 64% of revenue, in Q1 fiscal 2024.

What are AppLovin's main products and services?

By revenue in Q1 fiscal 2022: Apps Revenue - Consumer Revenue (54%), Apps Revenue - Business Revenue (27%) and Software Platform (19%).

Where does AppLovin make its money?

By region in Q2 fiscal 2026: United States (51%) and Non-US (49%).

MoreAppLovin stock overview AppLovin financials AppLovin executive team AppLovin shareholders

Disclaimer: This analysis is for informational and educational purposes only and does not constitute financial, investment, tax, or legal advice. Data may be incomplete, delayed, or contain inaccuracies. Consult with a qualified financial advisor before making any investment decisions.