Diageo plc (DEO) Shareholders & Insider Trades
Diageo shareholders at a glance
The largest holder of Diageo stock is BlackRock Investment Management (UK) Ltd., with 147.3 million shares (6.62% of the company), worth about $3.42 billion as of September 25, 2026. The 10 largest holders together own 33.2%.
In Q2 2026, 760 institutional holdings reports listed 57.1 million shares worth $4.59 billion, up 4.2% in shares from Q1 2026.
Insiders reported 13 transactions in the last two years: no sales and no purchases. The newest one on file is from March 17, 2026 (Grimes Sally, --).
Major holders as of September 25, 2026; quarterly totals from institutional holdings reports (latest Q2 2026); insider transactions on file through March 17, 2026.
Diageo plc
Shareholders Summary
2026Q2
Ownership by Type
Geographic Distribution
Largest Diageo shareholders
| Holder | Shares | % of company | Value |
|---|---|---|---|
| BlackRock Investment Management (UK) Ltd. | 147.3 million | 6.62% | $3.4B |
| Artisan Partners LP | 111.9 million | 5.03% | $2.6B |
| Massachusetts Financial Services Co. | 111.6 million | 5.01% | $2.6B |
| Capital Research & Management Co. (Global Investors) | 111.0 million | 4.99% | $2.6B |
| Vanguard Capital Management LLC | 62.5 million | 2.81% | $1.5B |
| Norges Bank Investment Management | 47.1 million | 2.12% | $1.1B |
| Citibank NA (New York) | 44.8 million | 2.01% | $1.0B |
| Flossbach von Storch SE | 37.8 million | 1.70% | $876.0M |
| Wellington Management Co. LLP | 35.6 million | 1.60% | $826.0M |
| Lindsell Train Ltd. | 30.3 million | 1.36% | $704.0M |
As of September 25, 2026.
Diageo institutional holdings by quarter
| Quarter | Reports | Shares | Value |
|---|---|---|---|
| Q2 2026 | 760 | 57.1 million | $4.6B |
| Q1 2026 | 777 | 54.8 million | $4.1B |
| Q4 2025 | 835 | 54.3 million | $4.7B |
| Q3 2025 | 865 | 57.4 million | $5.5B |
| Q2 2025 | 890 | 56.4 million | $5.7B |
| Q1 2025 | 925 | 55.4 million | $5.8B |
| Q4 2024 | 1,003 | 67.3 million | $7.8B |
| Q3 2024 | 1,007 | 61.0 million | $8.5B |
Shares and value held by institutions that file quarterly holdings reports (options not included).
Diageo insider trades
| Insider | Date | Title | Transaction | Value |
|---|---|---|---|---|
| Grimes Sally | Mar 17, 2026 | -- | Bought at price 77.30 per share. | $77 |
| Grimes Sally | Mar 17, 2026 | -- | -- | – |
| Brooks (Hannah) | Mar 9, 2026 | -- | -- | – |
| Brooks (Hannah) | Mar 9, 2026 | -- | Sold at price 81.25 per share. | $26,081 |
| Grimes Sally | Jan 20, 2026 | -- | Bought at price 88.19 per share. | $88 |
| Grimes Sally | Jan 20, 2026 | -- | -- | – |
| Cardenas (Alvaro) | Sep 2, 2025 | -- | -- | – |
| Cardenas (Alvaro) | Sep 2, 2025 | -- | Sold at price 110.41 per share. | $17,113 |
| Cardenas (Alvaro) | Sep 2, 2025 | -- | Sold at price 110.41 per share. | $25,283 |
| Grimes Sally | Sep 2, 2025 | -- | -- | – |
| Grimes Sally | Sep 2, 2025 | -- | Sold at price 110.41 per share. | $84,684 |
| Kennedy (John) | Oct 22, 2024 | -- | Bought at price 124.21 per share. | $745 |
Newest 12 of 13 insider transactions in the last two years.
Questions and answers
Who owns the most Diageo stock?
BlackRock Investment Management (UK) Ltd., with 6.62% of the company (as of September 25, 2026). Next: Artisan Partners LP (5.03%) and Massachusetts Financial Services Co. (5.01%).
How many institutions own Diageo stock?
760 institutional holdings reports listed Diageo shares in Q2 2026, 57.1 million shares in all worth $4.59 billion.
Are Diageo insiders buying or selling the stock?
In the last two years insiders reported no sales and no purchases (13 transactions in all); the newest on file is from March 17, 2026.
