The largest holder of Roku stock is BlackRock Advisors LLC, with 12.7 million shares (9.65% of the company), worth about $2.00 billion as of September 25, 2026. The 10 largest holders together own 37.3%.
In Q2 2026, 844 institutional holdings reports listed 135.0 million shares worth $15.90 billion, up 19.5% in shares from Q1 2026.
Insiders reported 103 transactions in the last two years: 54 sales worth $168.68 million and no purchases. The newest one on file is from May 15, 2026 (Jedda Daniel, Chief Operating Officer).
Major holders as of September 25, 2026; quarterly totals from institutional holdings reports (latest Q2 2026); insider transactions on file through May 15, 2026.

2026Q2
| Holder | Shares | % of company | Value |
|---|---|---|---|
| BlackRock Advisors LLC | 12.7 million | 9.65% | $2.0B |
| Vanguard Capital Management LLC | 5.9 million | 4.49% | $930.0M |
| Vanguard Portfolio Management LLC | 5.9 million | 4.45% | $922.0M |
| Fidelity Management & Research Co. LLC | 5.3 million | 4.01% | $832.0M |
| Pentwater Capital Management LP | 4.3 million | 3.27% | $679.0M |
| State Street Corporation | 4.1 million | 3.12% | $646.0M |
| Balyasny Asset Management LP | 3.1 million | 2.38% | $494.0M |
| Geode Capital Management LLC | 3.1 million | 2.32% | $481.0M |
| Goldman Sachs Asset Management LP | 2.6 million | 2.01% | $416.0M |
| Schroder Investment Management North America, Inc. | 2.1 million | 1.57% | $325.0M |
As of September 25, 2026.
| Quarter | Reports | Shares | Value |
|---|---|---|---|
| Q2 2026 | 844 | 135.0 million | $15.9B |
| Q1 2026 | 745 | 113.0 million | $10.7B |
| Q4 2025 | 786 | 112.0 million | $12.1B |
| Q3 2025 | 695 | 111.0 million | $11.2B |
| Q2 2025 | 639 | 109.0 million | $9.6B |
| Q1 2025 | 668 | 110.0 million | $7.7B |
| Q4 2024 | 637 | 108.0 million | $8.0B |
| Q3 2024 | 616 | 108.0 million | $8.0B |
Shares and value held by institutions that file quarterly holdings reports (options not included).
| Insider | Date | Title | Transaction | Value |
|---|---|---|---|---|
| Jedda Daniel | May 15, 2026 | Chief Operating Officer | Sale at price 122.56 per share. | $857,920 |
| Wood Anthony J | May 11, 2026 | Chief Executive Officer | Sale at price 128.17 - 130.82 per share. | $9.7M |
| Wood Anthony J | May 11, 2026 | Chief Executive Officer | -- | – |
| Collier Charles | May 4, 2026 | Officer | Sale at price 123.18 - 125.94 per share. | $2.6M |
| Collier Charles | May 4, 2026 | Officer | Conversion of Exercise of derivative security at price 49.59 per share. | $1.0M |
| Hunt Neil D | May 1, 2026 | Director | Sale at price 116.99 - 124.79 per share. | $244,219 |
| Banks Matthew C. | May 1, 2026 | Officer | Sale at price 125.52 per share. | $91,002 |
| Fuchsberg Gilbert | May 1, 2026 | Officer | Sale at price 125.52 per share. | $1.2M |
| Hunt Neil D | May 1, 2026 | Director | -- | – |
| Collier Charles | Apr 17, 2026 | Officer | Sale at price 115.00 per share. | $23.7M |
| Collier Charles | Apr 17, 2026 | Officer | Conversion of Exercise of derivative security at price 49.59 - 103.54 per share. | $10.7M |
| Collier Charles | Apr 16, 2026 | Officer | Sale at price 110.17 per share. | $377,993 |
Newest 12 of 103 insider transactions in the last two years.
BlackRock Advisors LLC, with 9.65% of the company (as of September 25, 2026). Next: Vanguard Capital Management LLC (4.49%) and Vanguard Portfolio Management LLC (4.45%).
844 institutional holdings reports listed Roku shares in Q2 2026, 135.0 million shares in all worth $15.90 billion.
In the last two years insiders reported 54 sales and no purchases (103 transactions in all); the newest on file is from May 15, 2026.