Roku, Inc. (ROKU) Revenue by Segment

Roku revenue by segment at a glance

In Q2 fiscal 2026 (the quarter ended June 30, 2026), Roku's largest business segment was Advertising, with $672.82 million or 50% of revenue, up 24.8% from a year earlier. Next: Subscriptions (40%) and Device (10%).

By product or service, Advertising brought in 50%, Subscriptions brought in 40% and Device brought in 10% of revenue in Q2 fiscal 2026.

The fastest-growing business segment from a year earlier was Subscriptions (+25.6%).

From company filings, in USD; latest quarter ended June 30, 2026; quarterly data from Q4 fiscal 2018.

Roku, Inc.

ROKUConsumer-Oriented Services

United States

Consumer-Oriented Services

Revenue breakdown

Fiscal quarters, from company filings

Segments by quarter (USD)

Click a bar to see that period below. Striped bars are calculated fourth quarters; an empty slot means it could not be calculated on the same basis i

PlatformAdvertisingSubscriptionsPlayerDevicesDevice

Q2 FY26 breakdown

Fiscal quarter ended Jun 30, 2026

Item	Revenue	Share	vs year before
Advertising	USD 672.82M	49.7%	+24.8%
Subscriptions	USD 548.15M	40.5%	+25.6%
Device	USD 133.72M	9.9%	-1.4%

Sum of items USD 1.35B. Shares are of the items shown. Click an item with › to see its parts.

Also reported by:

All periods

Every item and period in one grid. Purple = calculated; "–" = not available.

Item	Q2 FY26	Q1 FY26	Q4 FY25	Q3 FY25	Q2 FY25	Q1 FY25	Q4 FY24	Q3 FY24	Q2 FY24	Q1 FY24	Q4 FY23	Q3 FY23	Q2 FY23	Q1 FY23	Q4 FY22	Q3 FY22	Q2 FY22	Q1 FY22	Q4 FY21	Q3 FY21	Q2 FY21	Q1 FY21	Q4 FY20	Q3 FY20	Q2 FY20	Q1 FY20	Q4 FY19	Q3 FY19	Q2 FY19	Q1 FY19	Q4 FY18
Platform	–	–	–	1.1B	–	–	–	908.2M	824.3M	754.9M	–	786.8M	743.8M	634.6M	–	667.2M	669.3M	643.7M	703.6M	582.5M	532.3M	466.5M	471.2M	319.2M	244.8M	232.6M	259.6M	179.3M	167.7M	134.2M	151.4M
Advertising	672.8M	612.7M	–	–	539.1M	482.8M	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–
Subscriptions	548.2M	518.5M	–	–	436.4M	398.0M	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–
Player	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	161.7M	97.4M	112.8M	107.7M	178.7M	132.4M	111.3M	88.2M	151.6M	81.6M	82.4M	72.5M	124.3M
Devices	–	–	–	146.0M	–	–	–	154.0M	143.8M	126.5M	–	125.2M	103.4M	106.4M	–	94.2M	95.2M	90.0M	–	–	–	–	–	–	–	–	–	–	–	–	–
Device	133.7M	117.6M	–	–	135.6M	139.9M	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–	–

Roku revenue by business segment, last 2 quarters

Business segment	Q2 FY26	Q2 FY25	Share
Advertising	$672.8M	$539.1M	50%
Subscriptions	$548.2M	$436.4M	40%
Device	$133.7M	$135.6M	10%

In USD, fiscal quarters as reported; share = part of Q2 FY26 revenue.

Roku revenue by product or service, last 4 quarters

Product or service	Q2 FY26	Q1 FY26	Q3 FY25	Q2 FY25	Share
Advertising	$672.8M	$612.7M	–	$539.1M	50%
Subscriptions	$548.2M	$518.5M	–	$436.4M	40%
Device	$133.7M	$117.6M	–	$135.6M	10%

In USD, fiscal quarters as reported; share = part of Q2 FY26 revenue.

Questions and answers

What are Roku's business segments?

Advertising, Subscriptions and Device (as reported for Q2 fiscal 2026).

Which business segment makes the most money for Roku?

Advertising: $672.82 million, or 50% of revenue, in Q2 fiscal 2026.

What are Roku's main products and services?

By revenue in Q2 fiscal 2026: Advertising (50%), Subscriptions (40%) and Device (10%).

MoreRoku stock overview Roku financials Roku executive team Roku shareholders

Disclaimer: This analysis is for informational and educational purposes only and does not constitute financial, investment, tax, or legal advice. Data may be incomplete, delayed, or contain inaccuracies. Consult with a qualified financial advisor before making any investment decisions.