Affirm Holdings, Inc. (AFRM) Shareholders & Insider Trades
Affirm shareholders at a glance
The largest holder of Affirm stock is Capital Research & Management Co. (Global Investors), with 26.0 million shares (8.76% of the company), worth about $1.94 billion as of September 25, 2026. The 10 largest holders together own 55.5%.
In Q2 2026, 730 institutional holdings reports listed 290.0 million shares worth $21.80 billion, up 20.3% in shares from Q1 2026.
Insiders reported 97 transactions in the last two years: 27 sales worth $277.05 million and no purchases. The newest one on file is from May 13, 2026 (Watson Noel Bertram Jr, Director).
Major holders as of September 25, 2026; quarterly totals from institutional holdings reports (latest Q2 2026); insider transactions on file through May 13, 2026.
Affirm Holdings, Inc.
Shareholders Summary
2026Q2
Ownership by Type
Geographic Distribution
Largest Affirm shareholders
| Holder | Shares | % of company | Value |
|---|---|---|---|
| Capital Research & Management Co. (Global Investors) | 26.0 million | 8.76% | $1.9B |
| Capital Research & Management Co. (World Investors) | 23.1 million | 7.79% | $1.7B |
| Morgan Stanley Investment Management, Inc. | 23.0 million | 7.75% | $1.7B |
| Fidelity Management & Research Co. LLC | 17.6 million | 5.92% | $1.3B |
| BlackRock Advisors LLC | 17.5 million | 5.90% | $1.3B |
| JPMorgan Investment Management, Inc. | 16.7 million | 5.63% | $1.2B |
| Vanguard Capital Management LLC | 12.3 million | 4.15% | $917.0M |
| Vanguard Portfolio Management LLC | 11.9 million | 4.00% | $885.0M |
| Shopify Inc. | 10.1 million | 3.42% | $756.0M |
| State Street Corporation | 6.3 million | 2.14% | $473.0M |
As of September 25, 2026.
Affirm institutional holdings by quarter
| Quarter | Reports | Shares | Value |
|---|---|---|---|
| Q2 2026 | 730 | 290.0 million | $21.8B |
| Q1 2026 | 662 | 241.0 million | $11.0B |
| Q4 2025 | 725 | 240.0 million | $17.8B |
| Q3 2025 | 698 | 229.0 million | $16.7B |
| Q2 2025 | 635 | 226.0 million | $15.6B |
| Q1 2025 | 555 | 217.0 million | $9.8B |
| Q4 2024 | 571 | 208.0 million | $12.6B |
| Q3 2024 | 491 | 199.0 million | $8.1B |
Shares and value held by institutions that file quarterly holdings reports (options not included).
Affirm insider trades
| Insider | Date | Title | Transaction | Value |
|---|---|---|---|---|
| Watson Noel Bertram Jr | May 13, 2026 | Director | Sale at price 65.00 per share. | $130,000 |
| Adkins Katherine Elizabeth | May 1, 2026 | Officer | -- | – |
| Linford Michael Alan | May 1, 2026 | Chief Operating Officer | -- | – |
| Michalek Libor | May 1, 2026 | President | -- | – |
| Watson Noel Bertram Jr | Apr 14, 2026 | Director | Sale at price 55.00 per share. | $110,000 |
| Quarles Christa S. | Apr 2, 2026 | Director | -- | – |
| Adkins Katherine Elizabeth | Apr 1, 2026 | Officer | -- | – |
| Linford Michael Alan | Apr 1, 2026 | Chief Operating Officer | -- | – |
| Michalek Libor | Apr 1, 2026 | President | -- | – |
| Jiyane Siphelele N | Feb 27, 2026 | Officer | -- | – |
| Adkins Katherine Elizabeth | Feb 27, 2026 | Officer | -- | – |
| Linford Michael Alan | Feb 27, 2026 | Chief Operating Officer | -- | – |
Newest 12 of 97 insider transactions in the last two years.
Questions and answers
Who owns the most Affirm stock?
Capital Research & Management Co. (Global Investors), with 8.76% of the company (as of September 25, 2026). Next: Capital Research & Management Co. (World Investors) (7.79%) and Morgan Stanley Investment Management, Inc. (7.75%).
How many institutions own Affirm stock?
730 institutional holdings reports listed Affirm shares in Q2 2026, 290.0 million shares in all worth $21.80 billion.
Are Affirm insiders buying or selling the stock?
In the last two years insiders reported 27 sales and no purchases (97 transactions in all); the newest on file is from May 13, 2026.
